{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most high-end brands drive exposure through social networks advertising, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed much in years; it does not have TikTok, and does not give celebs cost-free bags.|Herm